Cheez Built into the OS.
Scobleizer: Microsoft Geek Blogger
I've been playing with an enormous piece of Sekrit Cheez. It is transparent cheez, but also citizen cheez upon which an entrely new model of sekrit citizen cheezmaking will be based. It will change the way you use Sekrit Transparent Cheez. I wish I could tell you more about it, but I pinky-NDA'd it.
But the MSSCM (MainStream Sekrit Cheezmakers) will yay verily be brought way low by the majesty and PopulistTrain power of my milestoned, corner-turning, discussion-ending SekritCheeeeez.
It even has a format: SCML (Sekrit Cheez Markup Language)
I probably won't be able to even think about it until it is "announced" at SekritTransparentCheezDex next month. So don't bug me till then.
Or as Shelley puts it: