The remote local
Everything's local with Fed Ex -- megnut.com:
When Keller says we need to redefine local, he's admits he's talking only about the freshness/quality philosophy, and he acknowledges in the podcast that he's not talking about the environmental/moral issues. For someone who has the luxury of procuring the best ingredients, even if it means an overnight shipment of butter from Maine to Napa, it's easy to want to redefine local.
And redefine it he will. Sustainable, organic, local - all of these will be co-opted and diluted for foodie consumption to within an inch of their lives real soon. Slap another zero on that 100-mile diet, if not two. Sign up for a CSA, shop at a greenmarket, they're at least honest.
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