A link is not a vote.
Wired News: Technorati: A New Public Utility
Someone has to cut through all the contemporaneous smog, however, and that would be Technorati, which includes information about every poster in each search result. That way you can gauge bloggers' "net attention" -- calculated by the number of people who link to them -- so you can locate the most authoritative views.
There's the fallacy right there.
Popularity != authority.
It's the Googlewhore syndrome all over again. As long as this deeply flawed quantitative metric is in place, the unscrupulous will game the system.