The man without a country
Remember, kids, when the terrorist is piloting the plane straight at Jarvis ("there is the one called Jarvis. His invention of Entertainment Weekly is all we hate about American freedom! Get him!") then Jeff's a New Yorker. Tough, urban. We New Yorkers are like that, you know. Even the New Yorkers who live in New Jersey.
But when it's time for some good ol' faux populism and citerzen journalizin', you won't find a more humble, straight shootin' media executive of the Peeple than Jeff Jarvis. Versed in the simple, humble, middle American values of that salt of the earth suburb in New Jersey.
Somehow I don't think that Basking Ridge is exactly the heartland's idea of "rural."