A conundrum.
Sometimes I don't know what to make of this.
Search Google for "Sammy's Rumanian" and see what you get.
Does he have the first hit? Yes.
But the only hit? Hardly. Most of the results are links about Sammy's including, about halfway down the page, a link from a info site with the address and phone number of the restaurant clearly visible in the excerpt.
Did he think that nobody would fact-check his ass?
Is it overweening megalomania, an ego so big that it simply chooses to disregard conflicting reality?
Did he just glance at the page, see himself at the top, and stop reading?
You make the call. In any case, I say it's spinach, and the hell with it.